BJ88 Becomes AFC Bournemouth's New Jersey Sponsor in Landmark Premier League Deal

New Sponsorship Heralds Exciting Era for AFC Bournemouth

BJ88, an international foundation, has officially announced its partnership as the new jersey and trademark sponsor of AFC Bournemouth Football Club in the 2024-25 Premier League. This landmark deal marks a significant milestone for both the club and the foundation, as they join forces to support the development of British football and bolster Bournemouth's position in the top-flight of English football. The sponsorship agreement, which is set to commence from the upcoming season, will see BJ88's logo prominently displayed on the front of AFC Bournemouth's iconic red and black striped jerseys.

The partnership is expected to provide significant financial support to the Cherries and, while the exact value of the sponsorship deal has not been disclosed, it is expected to make a significant contribution to the club's commercial strategy. The new sponsorship replaces a previous agreement with Dafabet, which will adorn the team's jerseys for the 2023-24 season. The partnership between BJ88 and AFC Bournemouth goes beyond financial support as both entities have expressed their commitment to using the partnership to promote community development and promote health and wellbeing initiatives, similar to the clubs’ previous successful collaborations.

AFC Bournemouth: A Club with Rich History and Remarkable Achievements

AFC Bournemouth, affectionately known as the Cherries, has a storied history dating back to its founding in 1899. Based in Kings Park, Boscombe, a suburb of Bournemouth in Dorset, the club has become an integral part of the local community over the past century. Bournemouth's journey to the Premier League has been nothing short of remarkable, with the team achieving promotion to the top tier of English football for the first time in their history in the 2015-16 season. This achievement was particularly noteworthy given the club's modest beginnings and financial challenges in earlier years.

The Cherries have since established themselves as a competitive force in the Premier League, known for their attractive, attacking style of play and ability to punch above their weight against more established clubs. Their home ground, formerly known as Dean Court and now called Vitality Stadium due to a long-standing sponsorship agreement, has become a fortress where the team has claimed several notable scalps. Bournemouth's rise through the divisions of English football, from the brink of relegation from the Football League to becoming a Premier League mainstay, is often cited as one of the most inspiring stories in modern football.

BJ88: Advocating social responsibility and sports development

BJ88 is the international foundation at the heart of this new sponsorship agreement and is renowned for its commitment to social care and sports development in various regions. The foundation’s ethos aligns closely with AFC Bournemouth’s community-focused approach, making this partnership a natural fit for both parties.

Among its notable partners, BJ88 has served as a betting partner for Italian Serie A side Bologna FC 1909, demonstrating its involvement in one of Europe’s top football leagues. The foundation has also made significant strides in cricket, serving as titanium sponsor of Quetta Gladiators and title sponsor of Eastern Cape Sunrisers and Deccan Gladiators. These partnerships highlight BJ88’s commitment to supporting sports at all levels and across cultures.

The partnership between BJ88 and Bournemouth Football Club is more than just a financial deal. It symbolizes a shared vision of community development, sporting excellence and global cooperation. As the Cherries begin a new chapter with the support of BJ88, fans and observers alike will be eager to see how this partnership enhances the club's on-field performance and impact. Drawing on the Foundation’s extensive experience in sports sponsorship and AFC Bournemouth’s upward trajectory in English football, the partnership has the potential to take both entities to new heights in their respective fields.